Environmental Appraisal

The Recycling Revolution was founded out of a need for a more thorough recycling service in the Tulsa metro area. Yes, there's the city's curbside recycling service, and yes, there are paper recycling companies. But no one was available to pick up the tons (literally!) of glass from bars or the loads of steel cans from restaurants. Filling that gap is our goal as we, as well as society as a whole, recognize the value of the environment.

A recent article in The Economist (Environmental Values, April 13th, 2009) states that about a third of the world's GNP (gross national product) can be attributed to the environment's coasts and marine ecosystems. Basically, if it weren't for all the tourism, recreational activities, and hunting that goes on along the coasts and lakes, the world would be $20 trillion poorer. Ouch! Out of this realization, people started asking why the government isn't putting an actual price tag on all these natural resources to protect them, which in turn protects the economy. It's an interesting idea, albeit hard to swallow if it means higher taxes or fees for outdoor activities!

If we could actually see the value of nature as we walk by, imagine how it would change our perspective. If each tree you passed had a tag for $500, would you use less paper in the office? Or if each field filled with virgin metal ore had a big sign reading $20,000, would you be more likely to recycle all those pop cans after the party? Once we start calculating the REAL cost of products, including the environmental cost, we appreciate those items much more. The Recycling Revolution tries its best to live by that idea; we're doing what we can to help protect the natural resources we still have. Everything has its own hidden cost...better to pay a small price now to conserve it than a much bigger price down the road to rebuild it from scratch!

For more information about The Recycling Revolution, visit our website at therecyclingrevolution.com or call us at (918) 894-2019. Thanks!